The format of the thesis document is pretty attractive too… Alternatively, the use of purely visual imagery has been proven effective not merely in terms of “spatial reasoning”, but moreover as an operative approach to learning and persuasion strategies. Based on mental, vi– sual imagery and picture superiority assumptions (Paivio 1986) now generally “agreed on” within the cognitive-scientific community (Kosslyn 1994), visualisation theory has recognized and leveraged the communicative potential of such pictorial approaches for some time now (Crapo et al. 2000, Barkowsky 2002)… Presentational Visualisation | Towards An Imagery-based Approach Of Presentation Visuals – [sooper via Presentation Zen]